- Tickets on sale for The Event Planner Expo 2017. Register Now! Click Here
How to Grow Your Business Through Networking
Business doesn’t always come to you. Sometimes, you have to go out and make it happen yourself. The name of the game: networking. Here are a few ideas to help you get your name out there and mingle with like-minded businesses and consumers.
1. Attend Expos and Tradeshows
At expos there are always plenty of exhibitors with business cards at the ready. A simple conversation and your business card is in their hands as well. Don’t worry if the exhibitor doesn’t seem to have anything to do with your business. They might pass on your card to someone they know. Keep in mind; they’re the one representing their business for a reason. They’ll be someone who has their eyes and ears about them and these are the types of professionals that you want to target.
3. Always be Ready
This is a simple step. Always have your business card on you. It’s as easy as that. Whether you’re out on the town or out for a stroll, you never know when you’ll bump into someone interested in your business.
3. Have a Company and Personal LinkedIn Page
A company page will allow you to publish content and be read by professionals. The page will also be another medium to gather followers. Things like product info and videos can then be easily conveyed to your followers.
A personal page is key in order to establish a network of those you already know but also of those you meet. A LinkedIn connection can last much longer than something like a follow-up email. Your connection can go back and search through their connections by industry, and if they’re looking for a business like yours, you may just get an inbox one day.
4. …with that said, social media is the way to go!
While most know that the number of Facebook likes on your page is a big indicator of the perceived legitimacy of your company, many businesses are leaving Twitter neglected. Through Twitter, you can search exact keywords and phrases that have been mentioned that are related to your business and reach out to these users one-on-one. If that’s not networking I don’t know what is! There’s even tools, like Hootsuite for example, where you can ‘geolocate’ users tweets by radius, a perfect asset for locally based small businesses.
5. Follow Up
Just because you hand someone your business card doesn’t guarantee they’ll do anything with it, or even keep it. Make sure to get their card too and make sure to contact them a day or two after you meet them. A second ‘hello’ goes a very far way into engraining your amiability and professional determination into the minds of your potential customer or collaborator.