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Top 10 SEO Secrets for Event Planners
The key to ranking high in event planning search terms on the search engines is first to be sure that your company’s website is search engine friendly. Even if you have a “techie” running the show, you should be familiar with terms like Content Management Systems and Spiders. You have to know what to check for in order to know if you’re webmaster is providing great service. Not knowing would mean you’re doing yourself the disservice. Optimizing your website, having a clear structure in place, studying keywords, and using blogs are only some of the ways to manage your SEO efforts. While social media receives a lot of hype online, SEO is still the solid foundation of eCommerce. So what are the best methods to rank high on Google?
Newness. By definition, blogs are newer than the standard HTML web pages. Contributions to your blog should be often updated because you don’t want it to sit untouched like your web pages may be. You will gain more traffic on pages where there is new content being added daily.
The Juice. It shouldn’t come as a surprise that the more industry-relevant content you add, the more indexed pages Google will allow for your site. Think of search terms that a potential client might use to look up services that you offer and then create a blog post on those very same search terms. Picture it as adding arrows that point to your company.
For the love of links. Take advantage of reputable external links. This is when outside websites have pages that link to your site and vice-versa. You want to exchange links with companies that are related to your company’s services so that the people who visit the site, are most probably industry related or a potential client. You can also aim to exchange links with a company or website that has a lot of traffic because it just makes sense to do so. Their traffic can become your traffic, so why not cast a wide net?
Density of keywords. Google no longer has the capacity to read the Meta Keywords section so you can no longer spike the keywords. However, using specific keywords in the content that will attract search engines is still a great method for top placement. Hot topics on your blog will bring you more traffic. An excellent rule of thumb is that 1-3% of the words used in your content may be your target words. Search engines will view anything higher than that as spam. So if your target keywords are “event planner,” you want to use the term once in the opening sentences, and no more than two other times throughout the article or blog post.
Content and titles. Make sure to embed keywords in both the content and titles of your photo files, Word Doc, attachments, or PDF. Not many people realize that Google actually opens the attachments and looks for the keywords.
Alt Tags. When inserting an image onto a blog post or page, you will be asked for the alternative text (alt tag). Most people always skip this step and shouldn’t because this is the text that is displayed when the picture isn’t. Google treats those as keywords when they see alt tags and points are added to them.
Plug-Ins. Dozens upon dozens SEO plug-ins can be found on WordPress that can help you automatically create keyword tags that are built into the search engines. You will see plug-ins such as “SP SEP Tags,” “SEO WordPress,” and “SEO Helper” that are rated with 3 stars or higher and they allow you to choose and click on the most relevant keywords including those that are “behind the scenes” on the search engines. These keywords can provide higher ranking, so it is in your best interest to find these plug-ins and use them wisely.
Heading and hyperlinks. Using keywords in your headings, bold text, and hyperlinks helps Google pinpoint your keywords and is relevant to the reader. Taking these actions will also grant you extra keyword points.
Keyword Tags. An excellent trick to increasing your keyword density is to include the word “tags” when typing in your word and then add your valuable keywords to the bottom of your page or blog. Many platforms use this trick automatically while others don’t. Adding your keywords to the page makes the reader believe that the platform you are using just summarized your keywords. Meanwhile, on the other hand, the search engines view it as increased Keyword Density and provides your page with a higher score than usual for those particular words.
Signing your blog. Another great trick to use is signing your blogs. The reader will just see this as your signature while the search engines link the name to other content that contains your name which in turn strengthens the name association to those words. Using this method will help improve your ranking as well.
Overall, these are some of the best SEO secrets for event planners to use in order to increase traffic to all of the company’s web pages. While there are many more strategies listed all over the internet, we have found that these 10 are the most useful. If you can have one staff member or even an outside contractor that focuses solely on your rankings and content, you will be positioning yourself for a higher probability to succeed. If you weigh the importance of search engine optimization in terms of visibility for your business and what that visibility can lead to, then you don’t want to slack in this area because it can potentially affect your income. How so? The more calculated traffic you get on your page, the more those clicks will turn into revenue. If you’re strategizing keywords in the way it is described in this article, then you’re casting a wider net than you ever have before.
One of the biggest oversights that exist is slacking on updating your content on all of your web pages, not just the company blog. You should be updating your content as often as data changes which is quite often.