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How To Attract Sponsors For Your New York Event
How to Attract Event Sponsors for Your Event
Whether it's your first time planning an event or you're an old hand at hosting corporate events New York, you're probably aware of the fact that there can be major expense involved in hosting everything from holiday parties, to product launch junkets, to conferences, to charity events. And it's no wonder, considering you have to spring for a swanky New York event space, catering, drinks, décor, entertainment, and of course, a reputable New York event planner, amongst other things. The tally can quickly add up to a sum your company won’t be comfortable paying.
Naturally, there will be some kind of return on investment from any event you hold. You might get attention from the media or the consumer public, or guests may pay a ticket price to attend corporate conferences, seminars, or charity events. Even holiday parties can increase employee satisfaction and allow you to wine and dine business partners and investors. But whatever kind of event you're hosting, you can arrange to cut your costs to some degree by attracting event sponsors who will foot the bill in order to get recognition of some sort in exchange for their monetary contributions.
The only question is: how can you attract such investors to help pay for your corporate events in New York?
Know What You Have to Offer
There are a few reasons why any given sponsor might be motivated to fund your event. Perhaps they're seeking recognition in the press or from a particular demographic. If your event will have members of the press present, you could offer sponsors the opportunity to get on stage and speak. Or if you'll have a specific demographic present that they're attempting to cater to (women age 18-35 or Democratic voters, just for example), you can offer them the chance to interact with captive members of their targeted market.
You may have something more to offer, though. If your company (or you, in particular) has become well-known for the events you host, to the point that you enjoy a level of celebrity within your industry or even publically, others will want to capitalize on your success, ride your coattails, and hopefully gain some measure of recognition in the process simply by being associated with you. Or perhaps your business has a platform, message, or mission that others are eager to get behind. The point is that you have to know what you can offer in exchange for sponsorship and then sell it to interested parties.
Don't Limit Your List of Potential Sponsors
You wouldn't hire the first New York event planner listed in the Yellow Pages, so you shouldn’t drop the ball when it comes to approaching potential sponsors for your corporate events New York either. You probably have a list of candidates that are sure to be shoe-ins for one reason or another. Perhaps, for example, their mission is aligned with yours or they've sponsored your high-class holiday parties in the past.
But you need to be proactive and find ways to attract new sponsors that you might not immediately zero in on. Get creative with how you market your event and what your sponsors can get out of it by partnering with you, your company, and your fabulous New York event planner. Don't limit yourself to business partners, wealthy clients, and big companies. Do some research to find sponsors that are looking for the benefits your event can offer.
Go even further - think about the people you interact with every day. Why not ask the owner of your local coffee house or favorite restaurant, the proprietors of the clothing boutiques you favor, or the CEO in charge of the conglomerate that manages the best movie theater chain in your area. Any of these businesses, large or small, could be sold on the idea of sponsorship if you approach them in the right way.
Talk to the Right People
Before you rent your New York event space and start hiring vendors, you need to get your sponsors nailed down, and this means talking to the right people within their organizations. You can't go to a bank for a loan and expect the average teller to help you through the process - you need to talk to a lending agent. And the same basic principle applies to gaining sponsorship.
Most likely, you'll need to start by speaking to someone with decision-making power in the marketing or public relations department. These are the people that decide how advertising and promotional budgets are spent, so they're the ones you need to convince to give you money. Luckily, they speak your language. If you can convince them that the investment is worth their while and will show a return, you've made your sale, so to speak.
Create a Comprehensive Proposal
Think of obtaining sponsorship for events in the same way as getting a business loan from a bank. You need to come prepared with a proposal that spells out the plan (goals, marketing research, demographic data, anticipated return, and even particulars like the New York event space you've selected and the New York event planner you’ve hired), the amount of money you're asking for, and the potential benefits for those who agree to sponsor your event. If you have data from past events, so much the better.
Consider Donating a Portion of Proceeds to Charity
Many sponsors, both corporate and private, might be especially willing to help you pay for your New York event space and other costs if your event is for charity, and there are a couple of good reasons why. Those who donate to charitable corporate events New York, Los Angeles, or anywhere else in the world stand to get more than just public recognition and bragging rights for their altruism. They can also get a break on their taxes, something high-earning businesses and wealthy individuals are always looking for.
So whether you donate a portion of the proceeds gained from holiday parties or corporate conferences to charity or you actually host all-out charitable events, you'll find that this aspect of your event is a major draw for any sponsor, and it may be even more important to some potential sponsors depending on the particular charity or charities you're supporting.