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How to Orchestrate the Perfect Social Media Campaign for Your Event




How to Orchestrate the Perfect Social Media Campaign for Your Event

Social media has quickly become one of the best ways to disseminate information, especially where events are concerned. There's no denying the power of social media to inform people about an event, get them interested, and even support ongoing interaction where the event is concerned.


So when you're planning corporate events New York to Los Angeles, it's important that you incorporate this useful tool as part of your marketing campaign. In fact, orchestrating the perfect social media campaign could end up being the crux of your marketing plan in this day and age.

But there are so many ways you could use social media to your advantage when it comes to promoting your event, whether you're hosting a conference or planning massive holiday parties. How can you choose the options that are going to deliver the most bang for your buck? Here are a few guidelines to get you on track for success.


Set Goals
Before you hire a New York event planner and start your search for the perfect New York event space to host your event, it's important to set your goals. This not only includes your goals for the event (such as attendance, participation, and so on), but also goals for your social media marketing campaign, as well.

Are you just looking to inform people about your corporate events New York? Or do you want to secure bookings? Maybe you want to provide a platform for past attendees to share their experiences of prior events. Perhaps you're trying to gain media attention. And you probably want to utilize social media before, during, and after the event.


The point is that the particulars of your marketing strategy will rely to some extent on exactly what you hope to accomplish through your efforts on social media. So you will need to know your direction before your start down this path.


Pick Your Poison
You probably don't have time to create a grand plan for every social media platform out there. But you can start by targeting just a few. Facebook, Twitter, and Instagram are the big three these days, so you definitely have to hit them hard.


Luckily, you can create a marketing strategy that carries over to your other social media platforms without too much hassle. But it's important that you take the time to tailor your social media efforts for major social media accounts in order to take advantage of the particular benefits that each of your chosen platforms can offer.


For example, Facebook allows you to create not only an event page, but to include a call-to-action button, as well. So when you're creating promotional materials for your Facebook page, you should definitely think about adding a button that encourages viewers to "book now", "create my account", or perform other actions related to signing up to attend your product launches or holiday parties.


You can use Instagram to release photos from prior events so that potential attendees can see what’s in store. Or you could send out behind-the-scenes snapshots of the decorations at your New York event space, food prep, or head shots of A-list entertainers.


You should also create an event hashtag for Twitter and other social media mentions. Using a platform appropriately is a great way to make social media work for you.


Make Materials Sharable
The true beauty of social media lies in the inherent ease of sharing. Even the average user could have an impressive network of contacts - several hundred or even several thousand strong. You need to figure out how to take advantage of the potential to exponentially increase views through sharing, virtually gaining an army of supporters for your corporate events New York in the process.


The best way to do this is by creating materials that are both easy to share and that people want to share. The first part is a cinch - all you have to do is create things like videos or infographics (think party flyers) that can be shared and downloaded with a click.


Making content that is desirable to share is another matter, and this is what marketing experts get paid the big bucks for. An experienced New York event planner could probably help you out, providing materials like photos of your fabulous New York event space at the very least. And these professionals have probably done their fair share of event promotion, as well, so they could clue you in to options you might not otherwise know about.


But you'll generally want to create marketing materials for your social media campaign that uphold your brand image, portray the flavor of the event, and raise excitement to attend.


Engage Followers
This is easier said than done. Even with a fantastic New York event planner putting together the shindig of the century for you, it might not be easy to garner interest. But social media gives you the opportunity to connect with an audience, and it's up to you to take advantage of the available platforms.


There are plenty of strategies to try when it comes to engaging followers via social media. You could post surveys, create a mystery photo campaign to let followers try to determine the event venue or the guest speaker, or you could ask attendees from past events to share their experience, just for example.

Getting people to participate isn't easy, but when you engage via social media, it can pay off in a big way by raising interest in your event, increasing attendance, and contributing to your overall success.

Don't forget, you should also keep them engaged during and after your event. Social media can be used in a variety of ways to keep guests informed about activities and help them to participate. And when you keep it going after the fact, you'll maintain interest for upcoming events.


Whether you're hosting charity events, product launches, seminars, or holiday parties, creating the perfect social media blitz can play a major role in your overall success. And with the right strategy, you can inform, engage, and enhance every event.




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