Product launches are a vital part of your business model. Your company is always innovating with new services, products, and technologies. And how you get the word out about these innovations matters. Moreover, today’s industry leaders are turning to product launch events and seeing big results.
As your trusted corporate event planning professional in NYC, we have decades of experience curating ROI-driven product launch events. And today, we’re sharing the high-value insights so you can host a winning product launch event, too.
Build a Bulletproof Marketing Strategy
Just as you would build out a marketing strategy for your new product or service, you’re going to want to develop a bulletproof event marketing strategy for the product launch event. This is where the devil is in the details, and you can use this pre-event time to gather information about your ideal clients or customers. Proper marketing strategy plans also give you insight into the best channels to use, target audiences to invite, and event activations to have on hand.
Get to Know Your Audience
Demographics are key to figuring out the “who” of your audience. The age range, gender distribution, general location, and income range will all help you determine which solutions to promote, what messaging to use, and which attendance incentives to offer. Values, attitudes, and lifestyles are all psychographic data that should inform who your product launch event is intended to attract. Knowing this helps bring life to the “ideal customer” target for your invite list.
Spend Time Developing a Reasonable Timeline
Work backwards from when you’re planning the product launch, but make sure it’s reasonable enough to accommodate for the workload. Typically six months to a year is reasonable, and perfect for the way New York City venues like to fill up early. Getting ahead of the game for event planning logistics is a great way to keep everything on schedule and keep the team on track up until the launch itself.
Merchandising Can Be Your Best Friend
Depending on your product or brand, there are plenty of swag or merchandising options to invest in for a product launch. Wearables, branded water bottles, and even the timeless can koozie are smaller options to include in goodie bags. Take into account the season in which your product launch is going to be, so you can plan appropriately. Just prepare to send your product launch event guests home with a tangible memory from the experience.
Remember to Engage Beyond the Product
Engagement is one of those metrics that are thrown around in meetings, plans, and PowerPoints alike. However, engaging beyond a product itself is essential for inspiring and entertaining an audience and fostering a relationship between a brand and the target market. Interactive campaigns and activations are a great way to enhance engagement, inviting event guests to interact with your company and innovation. Activations will inspire hashtag campaigns, story reposts, and reels from participating guests – which is going to boost awareness for your new offering well beyond the four walls of your venue. Supporting these with live Q&As and interactive polls only helps add a deeper feeling of community at the end of the day as well.
Help Streamline the Product Launch Event with a NYC Event Planner
At the end of the day, a product launch has many facets beyond creating the product, marketing it appropriately, creating a solid team, and successfully launching it into the world. EMRG Media event planners are experienced in product launches, rebranding, and outreach events alike. Chat with us and see how EMRG Media can give your next product launch a competitive edge and ROI success!
